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Brand & Product Development
Created and launched the Manomasa brand to complement the existing white-label offering.
Strategic and targeted investment into a clear brand strategy capitalising on the growing healthy snack market.
Investment into the Innovation team responsible for NPD and developing and launching in excess of 100 sku’s including the expansion of product categories into rice cakes and pop chips.
Significant investment into state-of-the-art manufacturing facilities creating operational excellence.
During this period, the company experienced significant yearly sales growth, subsequently becoming the largest independent private label tortilla manufacturer in the UK.