INVESTMENT:

£3.5 million

FIRST BACKED:

2014

EXITED:

2020

LOCATION:

Gateshead

SECTOR:

Manufacturing

REVENUE CAGR:

25%

EXIT:

Trade sale

RETURN:

Undisclosed

Brand & Product Development

  • Created and launched the Manomasa brand to complement the existing white-label offering.
  • Strategic and targeted investment into a clear brand strategy capitalising on the growing healthy snack market.
  • Investment into the Innovation team responsible for NPD and developing and launching in excess of 100 sku’s including the expansion of product categories into rice cakes and pop chips.
  • Significant investment into state-of-the-art manufacturing facilities creating operational excellence.
  • During this period, the company experienced significant yearly sales growth, subsequently becoming the largest independent private label tortilla manufacturer in the UK.