Brand & Product Development
It’s All Good is an innovative high-quality snack manufacturer.
- Created and launched the Manomasa brand to complement the existing white-label offering.
- Strategic and targeted investment into a clear brand strategy capitalising on the growing healthy snack market.
- Investment into the Innovation team responsible for NPD and developing and launching in excess of 100 sku’s including the expansion of product categories into rice cakes and pop chips.
- Significant investment into state-of-the-art manufacturing facilities creating operational excellence.
- During this period, the company experienced significant yearly sales growth, subsequently becoming the largest independent private label tortilla manufacturer in the UK.