With the growing trend towards home improvement, home-owners are now updating their furniture more regularly. The living room is still considered to be the most important ‘public’ room in the house. However, upholstered furniture is permeating into other rooms as it becomes increasingly fashionable to have armchairs and sofas in kitchens and bedrooms.

With a more fashion-led approach to upholstered furniture, retailers are demanding customised and ‘made to order’ products. This has significantly increased product sales in Buoyant’s sector of the UK furniture market.

Mike Aramayo, Managing Director of Buoyant, has over 26 years of commercial experience in the furniture industry and is currently a board member of the British Furniture Manufacturers Association. The highly-respected incumbent management team, led by Mike, will bring more innovative products to market and build on the success of its growing customer base, new model development and the move into motion furniture.

Joel Rosenblatt has joined Buoyant as Executive Chairman to further strengthen the team; bringing with him extensive experience of the home textiles, upholstery and FMCG sectors.