Channel Mum

Channel Mum was founded in 2015 by highly successful ‘mumpreneur’, Siobhan Freegard OBE who in 2000 also co-founded the UK’s biggest parenting website Netmums – aimed at millennials mums and parents-to-be.

Nature of business

An online multi-channel video blog community network for parents.

Description of Deal

£2 million development capital

Growth Strategy

The ultimate growth strategy is focused on expanding the core product offering and growing the ‘Millennial’ audience.


Netmums was revolutionary and transformed the way women connected on the web, but as times changed Siobhan recognised the growing trend of searching YouTube for information on parental guidance and she saw the opportunity for a platform to present an ‘honest, authentic face of parenting’.

The Channel Mum platform is described as ‘YouTube’s friendliest – and most honest – community for mums’ bringing together thousands of parenting videos in one easy to navigate site where vloggers and businesses alike are able to work with Channel Mum to get in front of their target audiences.

Siobhan leads a talented media team with parenting experience and created Channel Mum by gathering together a group of established vloggers to share their experiences of motherhood.  The new site curates the best video parenting content from over 150 digital influencers signed to the company, known as  ‘mummy vloggers’ and the aim is to build on the popularity of online parenting communities to be the leading video-based parenting proposition.

We’re delighted NVM see the potential of both video and Channel Mum. The current market is developing fast and with our proven management team and existing client base, we are best placed to help mums and dads with the help and information they need.

Siobhan Freegard, CEO, Channel Mum