The Primal Pantry

Founded in 2013 by Suzie Walker – who still runs the business to this day – Primal Pantry are on a mission to get people making better snacking choices.

With a vision to be a leading and trusted real food brand, the investment will be targeted at growing retail distribution and in-store visibility along with driving brand awareness through consumer marketing channels. NVM’s backing will allow the brand to continue to innovate and reach an increasing number of consumers who are conscious about the impact their food choices have on themselves and wider society.


The Primal Pantry is an exciting premium branded food business which has grown rapidly since inception. In a short period of time the business has built a strong and recognisable brand and has accumulated an impressive roster of retailers stocking the business’s products. Having been impressed with the team’s achievements to date, we believe the business has the potential to become a category leader in the rapidly growing healthy snacking sector. We are therefore extremely excited at the prospect of backing Suzie, Dom and the wider team in the next stage of The Primal Pantry’s development.”

Charlie Pidgeon

“We are incredibly delighted to be welcoming NVM on our journey to becoming a leading and trusted real food brand. With their backing we can take The Primal Pantry to the next level, ensuring more consumers have the opportunity to try our products and encouraging them to make better food choices.”

Suzie Walker, Founder of The Primal Pantry