Nature of business

Innovative technology solution that allows retailers to offer the multiple delivery options to their customers now required to be successful in today’s e-commerce market place

Description of deal

Development capital. NVM invested £2.5m

Growth strategy

The new investment will be used to continue the development of both Electio and My Parcel Delivery whilst strengthening further the Group’s executive team.


In May 2017 The MPD Group re-branded to Sorted.Group to encompass all of the products in its expanding portfolio. The Sorted.Group now comprises Sorted, Sorted.Pro (formerly electio), Sorted.Hero and On a mission to transform the delivery management industry into the delivery experience market, Sorted.Group is headed up by CEO, David Grimes who founded the company in 2010.

Initially David and his ambitious team operated delivery comparison site, subsequently developing Electio, a SaaS based technology platform which allows e-commerce businesses to offer greater delivery choices to their customer, whilst automatically optimising courier spend.

Sorted is a global technology business harnessing the power of technology to transform the complex world of deliveries into a simple, seamless experience led by a team of top-flight industry experts who bring together decades of board level expertise from the worlds of tech, logistics and retail.

Delivery is fast becoming the ecommerce battleground for customer loyalty and Sorted is the response to both this and the changes that the proliferation of mobile commerce is driving.  Harnessing the latest tech to revolutionise the world of delivery, the Sorted app is set to propel the industry forward, moving it on from just delivery management and towards a delivery experience.

In May 2016 NVM invested £2.5 million to enable the business to continue to develop and deploy their new, disruptive Electio SaaS product. Electio is an innovative and effective delivery management platform enabling retailers to rapidly increase the number of delivery options they offer to their customers.

“I’m extremely honoured to be able to announce this latest round of funding, which brings us to a total of £6.5 million raised since 2013. This latest fundraise will be especially important in the development of Electio as we continue to make huge strides in shaking up the delivery industry. I’m thrilled to welcome NVM’s Andy Leach to the MPD Board.”

David Grimes, CEO of Sorted.Group