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fresh Group
The fresh Group is a multi-award winning creative events agency, specialising in the UK retail and financial services industries.
Nature of business
Creative events agency.
Description of deal
Management buy-out. NVM invested £5.7m.
Growth strategy
To continue to build the business from both existing clients and by leveraging its expertise in the retail and financial markets to attract new clients across a range of sectors and geographies.
News
- NVM invests £5.7m in creative events agency The fresh Group
- The fresh Group video – Growing a creative business
The business primarily organises internal corporate events for employees, loyal customers and suppliers. These events are used as a platform to communicate, incentivise or reward. fresh also offers a number of other group services such as video content, design, branding, digital marketing and exhibition stands.
fresh is one of the larger participants in a highly fragmented UK corporate events market estimated to be worth c£1bn and is on track to deliver an impressive 30% year-onyear growth plan as it builds on its position as a retail sector specialist, whilst looking to secure new clients in untapped industry sectors.
fresh has demonstrated strong growth over the years, and has been able to differentiate itself from its competitors with its creative edge and frontline execution. This has enabled fresh to win new work with large corporates such as Marks & Spencer, The Co-operative Group and Santander.
More information
Andy Leach
- Email: andy.leach@nvm.co.uk
- Location: Manchester