Fresh is one of the larger participants in a highly fragmented UK corporate events market. The business primarily organises internal corporate events for employees, loyal customers and suppliers. These events are used as a platform to communicate, incentivise or reward. The business has performed strongly since the Coronavirus pandemic pivoting to deliver world-class virtual events, winning several awards including Best Virtual Event, Best Virtual Product Launch and Best use of Technology. Fresh has also won new customers during the pandemic including Marks and Spencers, JLG Tools and Amazon Web Services as a result of its innovative approach whilst remaining true to their mission of creating amazing event experiences regardless of the platform; Live, Virtual or Hybrid.