Channel Mum was founded in 2015 by highly successful ‘mumpreneur’, Siobhan Freegard OBE who in 2000 also co-founded the UK’s biggest parenting website Netmums – aimed at millennial mums and parents-to-be. Netmums was revolutionary and transformed the way women connected on the web, but as times changed Siobhan recognised the growing trend of searching YouTube for information on parental guidance and she saw the opportunity for a platform to present an ‘honest, authentic face of parenting’. Siobhan approached ITV for seed-corn funding and they immediately grasped the potential and their investment provided them with the opportunity to kick-start with success. As a parent taking care of your children, you may want to start making money at home with daisyslots, an online casino site that offers a variety of games. Come and play to get a promotion for new players.
The platform is described as ‘YouTube’s friendliest – and most honest – community for mums’ bringing together thousands of parenting videos in one easy to navigate site where vloggers and businesses alike are able to work with Channel Mum to get in front of their target audiences. Siobhan leads a talented media team with parenting experience and created Channel Mum by gathering together a group of established vloggers to share their experiences of motherhood. The new site www.channelmum.com curates the best video parenting content from over 150 digital influencers signed to the company, known as ‘mummy vloggers’ and the aim is to build on the popularity of online parenting communities to be the leading video-based parenting proposition.
Siobhan Freegard, CEO of Channel Mum said: “Video is the future for modern parenting information – and we’re delighted NVM see the potential of both video and Channel Mum. The current market is developing fast and with our proven management team and existing client base, we are best placed to help mums and dads with the help and information they need. Through this new partnership – and the continued support of ITV – we are excited to be building the UK’s most trusted brand for modern parents.”
Tim Levett of NVM Private Equity said: “In Siobhan and her team we see a real passion and energy to succeed; they have a great track record and we have total confidence in them to be market leaders. Channel Mum’s unique business model and continued focus on parenting issues has seen Siobhan and her dedicated team create an extremely successful company and we are delighted to support the business during its next stage of growth and development.”
Paul Kanareck, ITV’s Group Director of Online, said: “We invested in Channel Mum because we recognised its uniqueness and opportunity for growth through producing honest, informed and appealing content. This is an exciting next stage of the company’s development and I look forward to it continuing to prosper.”
-ENDS-
NOTES TO EDITORS
For further information please contact:
- Natalie Dickinson (NVM: PR & Marketing) – 0118 951 7021 natalie.dickinson@nvm.co.uk
- Tim Levett (NVM: Chairman) – 0118 951 7010 tim.levett@nvm.co.uk
- David Rolfe (NVM: Investment Partner) – 0118 951 7013 david.rolfe@nvm.co.uk
- Jane Hamilton (Channel Mum: PR Director) – 0795 763 4371 jane@channelmum.com
- Laura Wootton (ITV: Head of Press, Commercial and Online) – laura.wootton@itv.com
Download photos of: Channel Mum – www.nvm.co.uk/PRphotos
Principals and key advisors to the transaction:
HMT (Corporate finance and tax) – Andrew Thomson, Peter Wear, Holly Bedford-Bell and Julia Carruthers
Wilson Partners (Financial due diligence) – Dan James
Shoosmiths (Legal for NVM) – Rachel Turner
RPL Advisory (Commercial due diligence) – Geoff Rampton
The Quinn Partnership (Management due diligence) – Mike Stiles and Paul Quinn
NVM Private Equity is independently owned with over 30 years’ experience of investing in unquoted UK businesses. NVM is a generalist investor, managing over £270 million of funds, and is differentiated by having executives living and working in regional business communities throughout the UK. NVM seeks investment opportunities of between £2 million and £12 million in UK businesses which have the right mix of growth potential and market vision. They may be looking to grow organically, acquire another business or secure a management buy-out. www.nvm.co.uk
Channel Mum is the UK’s only video parenting website launched by former Netmums’ founder Siobhan Freegard OBE. It curates the very best parenting material from the fast-growing community of YouTube mum Vloggers. Dubbed ‘the honest face of parenting’, Channel Mum works with over 150 of the UK’s top family vloggers covering subjects from pregnancy, IVF, birth and adoption through to surrogacy, multiple births and much more. The free-to-use site already offers over 25,000 parenting videos with around 750 new videos added each week. www.channelmum.com
ITV is an integrated producer broadcaster, operating the largest commercial family of channels in the UK as well as delivering content on demand through numerous platforms directly and via the ITV Hub. ITV is the largest commercial television network in the UK. It is the home of popular television from the biggest entertainment events, to original drama, major sport, landmark factual series and independent news. It operates a family of channels including ITV, ITVBe, ITV2, ITV3 and ITV4 and CITV which are broadcast free-to-air, as well as the pay channel ITV Encore. ITV is also focused on delivering its programming across multiple platforms including itv.com, mobile devices, video on demand and third party platforms. ITV Studios is a global production business, creating and selling programmes and formats from offices in the UK, US, Australia, France, Germany, the Nordics and the Netherlands. It is the largest and most successful commercial production company in the UK, the largest independent non-scripted indie in the US and ITV Studios Global Entertainment is a leading international distribution business. www.itv.com
