The Group consists of seven agencies working from 15 offices globally. They offer a broad range of marketing communications for consumer and B2B businesses, such as advertising, public relations, design, brand strategy, direct digital marketing and research. Each creative agency is a well-recognised expert in its own field, with its own leadership and distinct personality.

Marketing spend is closely linked with the economic cycle. The increase in confidence across all industry sectors resulted in record levels of marketing spend in recent years, which we expect to continue in the foreseeable future.

Digital communications are now outstripping more traditional marketing practices, and businesses have a real desire to improve overall customer experience by investing in mobile content marketing, social media and data analytics. MSQ has a strong digital element running through all of its key agencies, so is perfectly placed to capitalise on this trend.

In addition, regions such as Asia Pacific are experiencing above average growth, so MSQ’s international footprint will allow the group to benefit from these market dynamics.

In May 2019 NVM fully realised its investment in MSQ following a £37.5 million management buy-out by LDC, providing NVM funds with a 2.7x return.