Subscribe here to receive NVM email bulletins about NVM, our market and our portfolio straight to your inbox.
msq
INVESTMENT:
£8 Million
FIRST BACKED:
2014
EXITED:
2019
LOCATION:
London, Leeds, M/CR Paris, NYC Singapore
SECTOR:
Digital marketing
EBITDA CAGR:
30%
EXIT:
Secondary buyout
RETURN:
2.7X
Operational Optimisation
MSQ is an international digitally rich marketing communications group consisting of:
B2B Marketing Agency (SteinIAS);
Digital Marketing Agency (twentysix);
Direct digital/CRM marketing agency (Stack);
Full service advertising agency (The Gate);
Brand design packaging agency (Holmes & Marchant) and
PR agency (Smarts).
Acquired from Lloyds on the back of a turnaround that still required further operational improvement
Successfully divested a non-core market research agency and acquired a US B2B agency.
Agency operating profit margins improved from 8% to 16% from 2014 to 2019.
The company improved the quality of each agency brand
Embedding digital capability across the unified MSQ micro network before a successful secondary buyout that enabled management to continue their journey.
This website
In accordance with recent updates to the law, we have updated our website terms and conditions of use and our privacy policy (Both can be found in the footer of this website). Please contact us with any queries. This website uses cookies. Find out more.