Subscribe here to receive NVM email bulletins about NVM, our market and our portfolio straight to your inbox.
London, Leeds, M/CR Paris, NYC Singapore
MSQ is an international digitally rich marketing communications group consisting of:
B2B Marketing Agency (SteinIAS);
Digital Marketing Agency (twentysix);
Direct digital/CRM marketing agency (Stack);
Full service advertising agency (The Gate);
Brand design packaging agency (Holmes & Marchant) and
PR agency (Smarts).
Acquired from Lloyds on the back of a turnaround that still required further operational improvement
Successfully divested a non-core market research agency and acquired a US B2B agency.
Agency operating profit margins improved from 8% to 16% from 2014 to 2019.
The company improved the quality of each agency brand
Embedding digital capability across the unified MSQ micro network before a successful secondary buyout that enabled management to continue their journey.