Fresh Group

  • SectorBrand Agency
  • OverviewGlobal brand agency specialising in brand launches, events and marketing communications
  • Value£6 million MBO
  • CompletedJune 2014


Fresh is one of the larger participants in a highly fragmented UK corporate events market. The business primarily organises internal corporate events for employees, loyal customers and suppliers. These events are used as a platform to communicate, incentivise or reward. The business has performed strongly even during the coronavirus pandemic pivoting to deliver world-class virtual events, winning several awards including Best Virtual Event, Best Virtual Product Launch and Best use of Technology. Fresh won new customers during the pandemic including Marks and Spencer’s, JLG Tools and Amazon Web Services as a result of its innovative approach whilst remaining true to their mission of creating amazing event experiences regardless of the platform; Live, Virtual or Hybrid.

The business demonstrated strong growth and has been able to differentiate itself from its competitors with its creative edge and frontline execution with a particularly strong reputation in the retail sector.


Fresh is a highly-regarded business driven by a talented team. They have an outstanding client base and are well-placed to enter new markets.

Andy Leach ,  Investment Partner ,  NVM

Fresh has been on quite a journey over the past 24 months and it is testament to the close relationship with Karl and NVM that we have been able to effect positive change and strategic shifts so quickly whilst keeping the attention on the team and our long-term business objectives.

Lee Harris ,  CEO ,  Fresh