• SectorB2B Services
  • OverviewRevenue & Sales Management
  • Value£3 million
  • CompletedJuly 2022

Organic Growth & Internationalisation

Lineup provides the market leading revenue & sales management solution for global media companies.

  • Lineup’s “Adpoint” solution provides advanced lead generation, CRM and order-to-cash automation for multi-channel media sales, including programmatic;
  • It supports 6,800+ media brands and £25bn+ in billed ad revenue across 32 countries;
    Sales analytics to facilitate yield and performance management;
  • Strong RoI in terms of sales improvement and lower costs;
  • A new audience monetisation solution (“Amplio”) has been launched, supporting subscription management, including an integrated pay wall;
  • Lineup was a corporate spin out from the Metro Group, with NVM providing the business with £3m of development capital at its inception. This has been utilised to fund product and market development;
  • NVM has supported expansion into North America, with the establishment of a US subsidiary and we have subsequently set up operations in France, Spain, Germany and Australia;
  • ARR has grown to £10m with low levels of churn;

Lineup in numbers

  • £3 Million Investment
  • 2011 First backed
  • London & Broomfield (Colorado) Location
  • Media/advertising Sector