Voxpopme raises £7.5m in New Venture Financing Round

Voxpopme, a Birmingham-based leading video feedback and analytics company, today announced that it has closed a £7.5m Series A1 equity financing led by Origin Ventures, with participation from Mercia Technologies and NVM Private Equity (NVM). The Company intends to use the capital to meet the growing enterprise demand for real-time video feedback and to fund further investment in the platform. 

Voxpopme’s SaaS platform helps business leaders build great brands, products and experiences with real-time, consumer-recorded video feedback. The impact of video feedback and real, human stories in modern businesses has driven the rapid adoption of Voxpopme, resulting in triple-digit year-on-year annual recurring revenue growth. The platform is trusted by Airbnb, Clorox, Mars Wrigley, Mondelez and many more of the world’s leading brands.

Michelle Gansle, Global Insights Lead at  Mars Wrigley Confectionery, commented; “In the world of big data, video plays a key role in bringing the ’why’ to the ‘what’ as well as keeping us connected to real humans. Voxpopme is an easy to use platform that gives us the richness and depth of video feedback at a speed we can use to better understand consumer behavior, bring empathy to our associates and help shape decisions.”

Voxpopme is leading a shift in the way brands leverage consumer opinions, capitalising on an explosion of video applications in the B2B space. Since being founded in 2013, the company has re-imagined the market research and customer experience landscapes by capturing qualitative feedback using video as a medium. By leveraging consumers’ comfort with video and shortening the analysis and editing processes required to find insight, Voxpopme meets the growing demand for fast, rich, and emotive qualitative insight.

Voxpopme will use this investment to meet the growing appetite for video feedback by further enhancing its platform and adding to its global team.  The Company is actively recruiting for additional positions in both its Birmingham, and Salt Lake City, US, offices. Positions are available here; https://site.voxpopme.com/careers/.

We’re delighted to complete this funding round,” remarks Dave Carruthers, CEO & Founder at Voxpopme. “This emphasises the impact video feedback is having on insights and customer experience teams across the globe. The demand for customer-recorded video is on fire, and this investment will help us continue to stay ahead of the ever-increasing demand for video feedback. We plan to use the round to quickly scale the team, invest into product to enhance our video analytics engine and build out further integrations with other SaaS solutions, to create even more value for our customers.”

Brent Hill, Managing Partner at Origin Ventures, will join the company’s Board of Directors in connection with the financing.   “Voxpopme allows brand managers to capture richer feedback through the power of sight, sound and motion,” Hill added.   “And in the digital economy, where more brands have limited engagement opportunities with customers, adding video to Customer Experience (CX) management adds a new layer of insight.  We believe video will be at the centre of the next generation of CX management.” 

Stephen Johnson, Investment Associate at NVM, added “NVM is thrilled to be backing Dave and the rest of the team at Voxpopme. They have consistently been laser focused on creating a high-quality product that eliminates the friction in gathering and compiling qualitative customer insight at scale and we are excited to be partnering with them and an international investor base in this next phase of growth.”



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NVM Private Equity is independently owned with over 30 years’ experience of investing in unquoted UK businesses. NVM is a generalist investor, managing approximately £430 million of funds, and is differentiated by having executives living and working in regional business communities throughout the UK. NVM seeks investment opportunities of between £1 million and £15 million in UK businesses, which have the right mix of growth potential and market vision. They may be looking to grow organically, acquire another business or secure a management buy-outwww.nvm.co.uk.

About Voxpopme

Voxpopme is the world’s #1 video insight solution. Founded in 2013, Voxpopme helps its customers build great brands, products, and experiences by connecting with consumers through real-time video feedback. Voxpopme’s best-in-class technology is intuitive, secure, and makes video infinitely scalable. The platform helps market research and customer experience professionals capture customer-recorded videos at speed, analyse at scale, and share with ease – powering great decisions and customer-closeness. With Voxpopme, every data point used to make decisions can be backed up by the real human story. For more information, visit https://site.voxpopme.com.