Kitwave's commercial expansion

Kitwave, the rapidly expanding wholesale and distribution group, has stated its aim to build further the commercial operations of the group with the recruitment of an industry leader. The Kitwave group made up of seven trading entities has nearly doubled turnover to circa £200 million over the last two years since a capital investment was made by NVM Private Equity.

Mike Sonia the former Head of Trading for Sugro UK, has agreed to join Kitwave in order to create a platform for growth and to ensure the commercial operations of the business develop alongside the aspirations of the group. In particular, Mike will focus on the buying and marketing activities within the group.

Mike brings over 40 years of buying and marketing experience to Kitwave, having held senior roles in various companies including Booker Group and M6 Cash & Carry.

Paul Young the CEO of the Kitwave group said:
“Kitwave is an aspirational business with plans for future growth. In order to achieve this we need to ensure our commercial relationships with manufacturers and our customer offering is first class. Mike Sonia joining the group provides a level of expertise that we can benefit from hugely over the coming years.”

Notes to editors:

For further information please contact:

  • Liberty Bollen (NVM: PR & Marketing) – 0118 951 7017
  • Paul Young, CEO of the Kitwave Group – 0191 259 2277

Kitwave Group
Newcastle based Kitwave was established in 1987 as an acquisition vehicle set up to purchase the small confectionery wholesale business, M&M Value. Since then, the business has expanded by acquiring Turner & Wrights, FW Bishop & Son, Westone Wholesale, Andersons Wholesale, Automatic Retailing and Teatime Tasties. Kitwave operates from warehouses across the North of England and Midlands.