NVM backs customer data specialist with investment of £14.8 million

NVM Private Equity (“NVM”) has invested £14.8 million into The Salocin Group to fund the acquisition of customer data specialist business, Edit, from its previous owners, Kin + Carta PLC (“Kin + Carta”).

This is the first transaction completed by The Salocin Group in support of their strategy to build a data
powered marketing services group, focused on marketing technology, CRM, analytics, content
development, and media optimisation.

Edit delivers unified data solutions, acquisition and retention campaigns for some of the world’s most
recognised brands, including Jaguar Land Rover, Tesco Bank, The British Heart Foundation, and Shell. It
works across sectors including Retail, Automotive, Financial Services and Not-for-Profit with a 120+ strong
team of data scientists, engineers, technology strategists and planners based in London and Bath. The
company has over 25 years of data, technology, and campaign management expertise, with a leadership
team well versed in scaling profitable marketing businesses.

Edit and Kin + Carta will continue to work closely together supporting its key strategic partner Microsoft.
As part of the deal the Edit leadership team will take a stake in the business alongside the incoming
Executive Chair, Nick Dixon a serial marketing services and customer communications entrepreneur who
founded The Salocin Group.

The investment, which is the ninth from NVM’s Private Equity Vintage III LP Fund has been led by Peter
Hodson and Charlie Pidgeon who will both join the Edit Board upon completion of the transaction.

Edit Joint Managing Directors, Rob McGowan and Jeremy Fisher, said: “Edit received interest from a
number of buyers, but as soon as we met NVM and Nick, we knew they would be the perfect fit to take
the business forward. Nick’s industry expertise combined with a real understanding of the processes and
procedures needed to accelerate growth demonstrated a strong fit for our ambitious growth plans.”

Nick Dixon, Founder of The Salocin Group said – “I have kept tabs on Edit from afar for several years,
their clear strategic focus on maximising the value of 1st-party data, and their innovative award-winning
campaigns demonstrates their class-leading credentials. I look forward to contributing to the next phase
of their growth through our new partnership with NVM”.

Peter Hodson, Investment Partner at NVM said; “We are delighted to be backing Nick and the team at
Edit to build on what is already a fantastic business. Edit is one of a very small number of companies that
are able to bridge the worlds of data and marketing. Their strong heritage in 1st party data and loyal
customer base set them apart from their peers. We are excited to be supporting Nick, Jeremy, Rob and
Stuart and confident that under their leadership the business will achieve considerable growth over the
coming years.”


For further information please contact:
• Katy Horrocks (NVM: Marketing Director) – 07725 218 579 katy.horrocks@nvm.co.uk
• Peter Hodson (NVM: Partner) – peter.hodson@nvm.co.uk
• Charlie Pidgeon (NVM: Partner) – charlie.pidgeon@nvm.co.uk

NVM Private Equity (“NVM”) – NVM is independently owned with over 30 years’ experience of investing in the UK SME market. We are a generalist investor, currently investing from an institutional fund, and are differentiated by having executives living and working in regional business communities throughout the UK. We invest into UK based businesses and are actively seeking to both identify and support ambitious management teams realise the potential in the businesses they run. The teams we back may be looking to grow organically, acquire another business or secure a management buy-out.

The Salocin Group – The Salocin Group is a newly formed investment and data powered marketing services group, headed by Nick Dixon, a marketing services and customer communications entrepreneur with over 37 years’ experience in growing groups in this sector. The Group’s mission is to make a measurable difference for clients, colleagues, and community, through the ethical application of data and technology in marketing.

About Edit- Edit deliver integrated data solutions, acquisition, and retention campaigns for some of the world’s most recognised brands. Obsessed with delivering attributable growth for clients, Edit’s mission is “to turn data into profit” via combining technology, strategy, and insight. Headquartered out of Bath and London, the business’s staff, or “Editors” as they are known, is comprised of over 120 data scientists, engineers, technology strategists and planners with revenues in excess of £12m. www.edit.co.uk