NVM successfully exits It’s All Good, a leading UK-based high quality snack manufacturer

NVM Private Equity (NVM) is delighted to announce the successful sale of It’s All Good (IAG), a leading UK-based high quality snack manufacturer, to Valeo Foods.

Since backing IAG in 2014, the company has invested heavily in building the Manomasa brand and developing its innovation team and manufacturing facilities. During this period, IAG has experienced significant yearly sales growth, subsequently becoming the largest independent private label tortilla manufacturer in the UK.

In partnership with NVM, the Newcastle-based business has embarked on a period of sustained growth, developing new product lines, building partnerships with major retailers and employing over 200 people at their state of the art facility in Gateshead. This not only represents another successful investment for NVM but highlights their continued commitment to backing high growth regional businesses and entrepreneurs.

Mauro Biagioni, Chief Operating Officer and Investment Partner at NVM, commented:

“This is the second time we have backed Calum and it’s been an absolute pleasure to have been on this amazing journey with him and the superb management team at IAG. We’re extremely proud of the outstanding progress the business has made during our investment period and believe it is primed to experience further growth in the years to come.”

Calum Ryder, Founder and Managing Director at It’s All Good, commented:

“NVM have been a key part of IAG’s growth story, coming into the business at a key moment and really getting behind the management team. Mauro has been a pleasure to have on the Board, making a real and positive contribution to helping the business navigate the challenges that sustained high growth presents.”

NVM received corporate finance advice from Houlihan Lokey and legal advice from Muckle LLP. 


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Tom Sutton, 14:46 Consulting |Email: tsutton@1446.co.uk | Phone: +44 (0)7796474940

About NVM

NVM Private Equity (NVM) is independently owned with over 30 years’ experience of investing in the UK SME market.

NVM is a generalist investor, currently investing from an institutional fund, and are differentiated by having executives living and working in regional business communities throughout the UK. NVM invests into UK based businesses requiring equity investment of between £5 million and £15 million and are actively seeking to both identify and support ambitious management teams realise potential in the businesses the firm runs. The teams NVM backs may be looking to grow organically, acquire another business or secure a management buy-out.

About IAG

Established in 2012, It’s All Good Ltd has built an enviable reputation for innovation, quality and service across its product categories. High growth, with a turnover of £37m +, IAG employs more than 250 people across two sites in Gateshead. In addition to the centerpiece premium tortilla brand, Manomasa, the business manufactures retailer branded tortilla chips, pitta chips, and rice cakes.