• SectorBusiness Services
  • OverviewMarketing and Data Insights
  • Value£15 million MBO
  • CompletedNovember 2021


Edit, part of the Salocin Group, delivers unified data solutions, acquisition and retention campaigns for some of the world’s most recognised brands, including Tesco Bank, The British Heart Foundation and Shell. It works across sectors including Retail, Automotive, Financial Services and Not-for-Profit with a growing team of data scientists, engineers, technology strategists and planners based in London and Bath.

The company has over 25 years of data, technology, and campaign management expertise, with a leadership team well versed in scaling profitable marketing businesses. Projects are delivered via a proprietary delivery framework, Orbit. This agile, sprint-based engagement model comprises distinct, iterative time-boxed phases to ensure solutions are delivered to agreed specifications, on budget and on time.

In February 2022 Edit were officially awarded B Corp certification, one of a select few marketing services businesses to achieve certification anywhere in the world. Across the UK, only just over 600 businesses, had achieved the certification by the time Edit had achieved theirs.

Certified B Corporations™ (B Corps™) are for-profit companies that use the power of business to build a more inclusive and sustainable economy. They meet the highest verified standards of social and environmental performance, transparency, and accountability


Edit in numbers

  • 2022 Achieved B-Corp Status
  • 2023 First acquisition under NVM ownership in February 2023
  • 13% Overall market growth

The Market

The business is ideally positioned to benefit from the increasing need for first party data.  Large corporates with big marketing expenses are determined to improve the effectiveness of their budgets, which coupled with an increasing focus on protecting personal data is driving demand. Both factors are driving a shift in focus from third party to first party data. The market for data services within the marketing sector is therefore experiencing strong growth of circa 13% per annum and there are a limited number of companies that are able to bridge both the tech and marketing skillsets required which is central to Edit’s proposition.   Investment from NVM will be used to drive the M&A strategy of acquiring complimentary capabilities to  supplement the organic growth strategy.


Edit is one of a very small number of companies that are able to bridge the worlds of data and marketing. Their strong heritage in 1st party data and loyal customer base set them apart from their peers. We are excited to be supporting Nick & the team and confident that under their leadership the business will achieve considerable growth over the coming years.

Charlie Pidgeon ,  Investment Partner ,  NVM

I have kept tabs on Edit from afar for several years ,their clear strategic focus on maximising the value of 1st-party data, and their innovative award-winning campaigns demonstrates their class-leading credentials. I look forward to contributing to the next phase of their growth through our new partnership with NVM.

Nick Dixon ,  Founder ,  The Salocin Group

Edit News

NVM backs customer data specialist with investment of £14.8 million

NVM Private Equity (“NVM”) has invested £14.8 million into The Salocin Group...

15th November 2021