Salocin Group

About

Salocin Group is a collective of brands – Edit, Wood for Trees and Join the Dots – that specialise in developing next-generation data platforms to help organisations get their data and technology future-ready.

With more than 25 years’ experience, Salocin Group offers strategic support in for-profit and not-for-profit sectors, aiming to enhance customer relationship management and marketing, optimise operations and tech use, and adapt to an increasingly AI-driven landscape.

• Edit engineers connect customer experiences through the intelligent application of data, technology and strategy to improve marketing, sales and service for B2B and B2C brands, including Motul, John Lewis Money and Tesco Bank.
• Wood for Trees optimises fundraising performance for charities by providing actionable insights and data systems for marketing and fundraising activities, as well as improving operational processes. Wood for Trees is known for its ‘state of the charity sector’ reports and works with leading UK charities, such as Teenage Cancer Trust and Dogs Trust.
• Join the Dots is an independent media agency that helps clients with data-driven media planning and targeted acquisition strategies, taking pride in its strategic, sustainable approach, working with clients like RSPCA, Legal & General and BT.

A certified B Corp and headquartered in Bath, Salocin Group is a trusted industry partner of Microsoft, Apteco and Salesforce, providing data-centric, technological solutions to deliver connected customer experiences for sustainable growth.

The Market

The business is ideally positioned to benefit from the increasing need for first-party data and AI-driven solutions. Large corporates and leading charities with significant operational and marketing expenses are determined to improve the effectiveness of their budgets, which coupled with an increasing focus on protecting personal data is driving demand. Both factors are driving a shift in focus from third-party to first-party data, using AI-powered capabilities.

The market for AI and data services within the marketing and fundraising sectors is therefore experiencing strong growth of circa 13% per annum and there are a limited number of companies able to bridge both the tech and marketing skillsets required, which is central to Salocin Group’s proposition.

Investment from NVM will be used to drive the M&A strategy of acquiring complimentary capabilities to supplement the Group’s organic growth strategy.