Vegetarian Express

  • SectorFood Services
  • OverviewPlant-based food supply
  • Value£15million MBO
  • CompletedFebruary 2024
  • Team

    Mauro Biagioni, Alex Wilson


Vegetarian Express have been shouting about how delicious vegan and vegetarian food is since 1987 and no one knows plant-based better than them. They specialise in delivering plant-based ingredients, ideas and inspiration to chefs across the UK. Being solely dedicated to plant-based food they are uniquely placed in Foodservice to help customers capitalise on the rise in demand for plant-based, vegetarian and flexitarian dishes.

Vegetarian Express partner with customers to create enticing plant-based menus that are better for consumers health, the planet and commercially for their businesses.

They are also proud to be a certified B Corporation. This means they are part of a growing number of progressive businesses around the world that believe in the power of business to do good things and, more importantly, are doing something about it.

The Market

Over the past decade, there has been a significant increase in people switching to plant-based diets, with 41% of UK adults actively reducing their meat intake and 22% of UK adults being either vegan/vegetarian or flexitarian. This shift to increased plant-based eating is primarily drive by consumers’ concerns about health, animal welfare and the environment.

This strong demand side pull, coupled with the leading contract caterers’ public commitments to reducing C02 emissions is leading to an acceleration of the transition to plant-based ingredients. Vegetarian Express’s differentiated proposition and 35+ year reputation in the plant-based sector places them as the go to supplier in this fast-growing market.

(Data from Mintel, FSA research)

Vegetarian Express in numbers

  • 2019 B-corp status achieved
  • 200% Revenue growth since 2016
  • c.15,000 Tonnes of CO2e saved since 2016

The business is a true category specialist, with an excellent reputation for its extensive range of high-quality authentic products. ESG is at the heart of the business, and with new investment, a highly experienced management team and its reputation for outstanding customer service, Vegetarian Express is well positioned for considerable future growth.

Mauro Biagioni ,  Investment Partner ,  NVM

For the next stage of our growth journey, we’re excited to be partnering with private equity firm NVM. NVM’s backing will enable us to scale faster and help even more customers get brilliant-plant-based food on their menus.

Dave Webster ,  CEO ,  Vegetarian Express

Mauro Biagioni

Chief Operating Officer
  • Email:
  • Office: Newcastle
Mauro's Bio

Alex Wilson

Investment Director
  • Email:
  • Office: Manchester
Alex's Bio